Year: 2019

Robotic process automation (RPA) is the application of technology that allows employees in a company to configure computer software or software robots (bots) to capture and interpret existing applications for processing a transaction, manipulating data, triggering responses and communicating with other digital systems. Any company that uses labor on a large scale for general knowledge process work, where people are performing high-volume, highly transactional process functions, will boost their capabilities and save money and time with RPA software. RPA technology consists of bots that can mimic a human worker. RPA bots can log into applications, enter data, calculate and complete tasks…

The real world simply isn’t enough. Augmented Reality (AR) is beginning to grow throughout the retail industry. AR trends nowadays significantly influence a brand’s marketing strategy. Not surprisingly, mobile devices have become a vital element of the sales process, especially in decision-making. Following this trend, AR has emerged as an innovative tool that allows brands to interact with consumers on their mobile devices. AR creates a new digital experience that enriches the relationship between consumer and brand and can be used in any location, be it PC at home, mobile devices or kiosks in stores. Integration of AR in marketing…