Location Based Entertainment
There are fully immersive experiences popping up all over the country where you can step into a live video game. Imagine you could go to a venue and physically step into a new world, being transported into a story combined with state-of-the art VR technology, physical stages and multi-sensory effects, including touch and smell, with Hollywood characters and storylines. Welcome to location based experiences (LBE).
Two-Bit Circus is a company turning the tables on the traditional amusement park. Read about them here.
Cinemark is testing the waters by bringing LBE to one of its major theaters. Read about the Sept 22 debut here.
Data Analytics & Business Intelligence
Cross MediaWorks is at the forefront of the television industry’s shift to audience-based advertising…across both linear and addressable TV advertising,” said Ben Tatta, Co-Founder and President of 605.
More and more companies are recognizing the power of data. I’m hopeful this partnership will yield some great technology that we can all capitalize on. Read more here.
There is a hint of urgent and perhaps forced optimism within News organizations for Virtual Reality. As traditional journalism outlets try to figure out how they can recapture audiences they have been losing to the proliferating sources of news in our increasingly fragmented media world—why pay for it when you can get the news for free on your browser or Facebook feed?
In this light, adding a new exclusive VR feature to the suite of services offered by the likes of the New York Times may be one way to address the financial woes that have beset the ailing news business. Check it out here.
Augmented reality seems too big to be just restricted to your smartphone’s screen or a pair of glasses. It’s now part of television. See how ESPN and ABC have incorporated AR into sporting events. Check it out here.