Disney Media & Entertainment Distribution

Blog Post

Moving to ATSC 3.0

Moving to ATSC 3.0


ATSC 3.0

Advanced Television Systems Committee 3.0 (ATSC 3.0) has been released and our government is allowing broadcasters to adopt it.  Greater transmission efficiency combined with more robustness is going to allow broadcasters to do more in the same amount of spectrum and at the same time provide higher quality.  Consumers will be able to get an internet type of experience combined with broadcast television (aka linear television).


What’s the big deal?

The move to ATSC 3.0 is not just about delivering better image quality and more channels; it’s about customization. Key audio features of the new standard play a major role in customization. While sound itself boasts improved azimuth, elevation and distance perspective, the use of channels and objects (or “elements”) with metadata allows for rendering at the decoder, with sound placed in the most accurate position the viewer’s sound system can support. This adaptability spans both fixed and mobile devices, and broadcasters can actually target different devices, setups and sound environments.

At the same time, broadcasters can use the standard’s support for object-based audio to give viewers the ability to choose and control audio channels. During a NASCAR race, for example, a viewer could select the pit crew radio channel for his or her favorite driver, and also adjust other audio channels to reduce crowd or background noise. In short, the viewer can control both the audio content and mix.

ATSC 3.0 also introduces the application environment critical to personalization of digital content delivery and interaction with that content. Today consumers already take for granted interactive abilities, such as voting and shopping, that are simply impossible with broadcast television’s one-way focus. Building on proven World Wide Web Consortium (W3C) technologies that power the internet, ATSC 3.0 enables broadcasters to offer a tailored and dynamic experience, complete with dynamic ad insertion, personalized graphics, and synchronization with second-screen applications. As a result, viewers enjoy the features and options they want, while advertisers enjoy the benefits of targeted ads and content (at a premium, of course), as well as more accurate audience measurement.

Beyond consumer personalization, ATSC 3.0 will enable reception in a car while it’s traveling at 60, 70, 80 miles per hour.  Of course there will be limits as to how consumers will consume this broadcast.  Manufacturers will likely enforce only back seat passengers are able to watch.  Vehicles today are really just big computers, broadcasters desire a method to get broadband to them.  ATSC 3.0 would be a big enabler in this regard due to its IP nature.  ATSC 3.0 is the first, and thus far, the only IP based TV transmission standard.

[Redefining Television]


  • Rudy Green -

    Hi Gordon,
    I’m so proud to see you doing so well in the field of communication. As for me I resigned as Aviation commissioner for the city of Inglewood a couple years ago. It’s hard to believe it’s been over 23 years since I retired from ARCO. Gloria and I keep busy with our grandchildren church, and even one great granddaughter. And I’m on the youth ministry board and our church. Touch base with me when you get a chance.
    Rudy and Gloria Green

  • I think this is among the most significant info for me. And i am glad reading your article. But want to remark on few general things, The site style is ideal, the articles is really nice : D. Good job, cheers

  • Greetings from Florida! I’m bored to tears
    at work so I decided to browse your blog on my iphone during lunch break.
    I love the information you present here and
    can’t wait to take a look when I get home. I’m amazed at how fast your blog loaded
    on my phone .. I’m not even using WIFI, just 3G .. Anyhow, wonderful blog!

  • Simply wish to say your article is as astounding.

    The clearness on your post is simply nice and i
    could assume you are an expert on this subject. Well together with your permission let me to snatch your feed to keep up to date with approaching
    post. Thanks 1,000,000 and please keep up the rewarding work.

  • Wow, fantastic weblog structure! How lengthy have you been blogging for?
    you made running a blog look easy. The entire look of your
    web site is great, let alone the content!

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts