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Television finds itself in the midst of continued disruption. There are shifts that are not only changing the consumption of entertainment but also creating new distribution channels. Here's what's happening in television today. What is OTT? Over-the-top (OTT) services refer to any type of video or streaming media that provides consumers access to movies or television shows by sending the media directly through the internet. SVOD (Subscription Video-on-Demand) - viewer sets up a monthly or yearly streaming subscription agreement for a flat montly feeTVOD (Transactional Video-on-Demand) - earns revenue via singular transactions aka "pay per view"AVOD (Advertising Video-on-Demand) - earns…

It's been said that appointment television is dead. When content started streaming in bulk (e.g. Netflix, Amazon) media pundits started warning of the eventual demise of television. Well, television in the general sense, is no longer referenced as the electronic box that receives broadcasts via the air waves. Television is the old school network broadcast but it's also the cable provider and online streaming service enabling us to watch on a multitude of devices. We watch a lot of television these days and there's no sign of content consumption slowing down. Appointment television is what it sounds like: television watched…

Think Big, Start Small I recently had the pleasure of attending a private, intimate concert performed by Drew Baldridge. Drew has taken a rather unique approach in fulfilling his love of performing in the midst of a pandemic. While most artists disappeared into seclusion and as states slowly began to "come out for air" (releasing restrictions), Drew Baldridge decided to change his approach in reaching fans with his music. It all started when a friend of Drew's called and asked if he would be interested in playing a private party at a Kentucky Lake. It was Drew sitting on a…

This is a follow up to my post on Location Based Entertainment.  I recently had the pleasure of experiencing the LBE-Virtual Reality facility Two Bit Circus. Two Bit's VR arcade is designed to take advantage of the technology gap and provide guests a VR headset, a VR backpack, and a custom-designed space enabling guests to move freely within their VR environments.  They provide guests immersive VR experiences in a manner they wouldn't be able to experience in their own homes.  In addition they've also incorporated technology to enhance their other experiences (e.g. escape room, space mission room, interactive gaming, etc.) Upon entering…