The competition for viewership between the major broadcast networks is fierce. As television audiences start to decline due to the internet, Networks continually shift and move their television shows to fight for the coveted Nielsen rating. The base lineup of the Prime Time schedule is the foundation for the ABC Network Ad Sales organization to sell advertising space. This lineup is announced collectively for all broadcast networks at the annual upfront events at Ad Week in New York.
In the television industry, an upfront is a gathering at the start of important advertising sales periods, held by television network executives and attended by major advertisers and the media. Each major television network previews their upcoming fall and mid-season series for advertisers, the press, and the other networks. Annual upfronts for TV generally occurs in early May.
This first phase of this effort was the development and implementation of a strategic Planning and Scheduling tool for ABC Network that facilitated the creation of the Prime Time lineup. Prime time is the block of broadcast programming which takes place during the middle of the evening for television programming between (Eastern and Pacific Time) (7 p.m. to 10 p.m. or 8 p.m. to 11 p.m.) respectively. The initial module was called Wall-E (Walt’s ABC Lineup Loader – Entertainment class).
The second phase of the project was the development and implementation of a day to day operational tool to manage the 52 week ABC Network programming schedule. This module was called EVE (Evaluate, Verify & Ensconce) which streamlines and automates the day to day scheduling and work flows between ABC Programming/Scheduling and the Current/Alternative Production business units.
The Next Generation Reporting & Data (NGRD) project is a major initiative to build and establish an enterprise-scale reporting and data platform for all of Disney ABC Television.
The phased approach will ultimately migrate current reporting systems onto the Amazon Web Services platform as well as create one unified reporting portal for the company.
We will create a hybrid, cloud-based (AWS) and on-premise reporting/data platform that consolidates current reporting portals into a single flexible, extensible portal that enables back-end data sources to easily connect with front end reporting tools such as Microsoft SSRS, Power BI and Tableau.
Credits, Consolidation, Composition, Planning & Organization (C3PO) will streamline work flows between post production business units as well as centralize the episodic television credits into a single source system.
Users will be able to utilize the system for managing show credits, automatically create “end credits” and output “end credits” into video and/or single images for post production facilities.
Executive Vice President CTO @ MGM Studios
Gordon was responsible for managing the companies global deployment of our document management system. His attention to detail and strong client/customer focus was instrumental in the success of the project.
Sr Vice President @ Warner Bros. Studios
I’ve had the pleasure of working with Gordon Marantz on MIS special projects. I’ve always known him to be professional with great attention to detail and follow-through which is paramount. He has my highest recommendation. Please feel free to contact me with any further questions.
Executive Director @ Walt Disney Studios
Gordon manages the interaction with ABC Business Units and was responsible for the IT Project Management, Customer Relationship Management, and coordination with technical support teams. The work was focused on delivering a diverse suite of tools used in the support of the ABC Network Operations.
Gordon has a great understanding of the television business and what is needed to move the business forward. He interacted with the business teams and leadership on a daily basis and ensured his team was meeting the demands of the segment. Gordon works with limited resources to provide systems and services which are critical the success of ABC. He was a trusted partner during my tenure at ABC.
Vice President @ NBC Universal Media
As both an Infrastructure Project Manager and the Director of Computer Operations, I have had the chance to work with Gordon Marantz, both in the development of new systems and the support of existing.
Gordon is an experienced manager with strong planning and communication skills.
Gordon is particularly good at working with clients to identify their IT needs, build a business case and develop implementation plans. He is able to work with demanding clients, while maintaining a productive and professional demeanor.
Executive Entertainment Strategist
Gordon GETS THINGS DONE. He does this with a three-pronged approach. 1) He listens carefully to the desired outcomes of our team. 2) He knows/stays up-to-date on every tech solution we have available and all the players who manage them. 3) He knows the rules and uses those insights to help us make great choices that can be sustained and supported. He is an absolutely great person to work with, smart and informed and delightful and committed, and that means that we are always excited to call him to strategize possible solutions for our needs and his colleagues are always happy to help when it's time to implement what we've devised together.