06
Mar
The real world simply isn’t enough. Augmented Reality (AR) is beginning to grow throughout the retail industry. AR trends nowadays significantly influence a brand’s marketing strategy. Not surprisingly, mobile devices have become a vital element of the sales process, especially in decision-making. Following this trend, AR has emerged as an innovative tool that allows brands to interact with consumers on their mobile devices. AR creates a new digital experience that enriches the relationship between consumer and brand and can be used in any location, be it PC at home, mobile devices or kiosks in stores. Integration of AR in marketing…