Appointment television is NOT dead.

Appointment television is NOT dead.

It's been said that appointment television is dead. When content started streaming in bulk (e.g. Netflix, Amazon) media pundits started warning of the eventual demise of television. Well, television in the general sense, is no longer referenced as the electronic box that receives broadcasts via the air waves. Television is the old school network broadcast but it's also the cable provider and online streaming service enabling us to watch on a multitude of devices. We watch a lot of television these days and there's no sign of content consumption slowing down. Appointment television is what it sounds like: television watched…
Read More