30
Aug
There are fully immersive experiences popping up all over the country where you can step into a live video game. Imagine you could go to a venue and physically step into a new world, being transported into a story combined with state-of-the art VR technology, physical stages and multi-sensory effects, including touch and smell, with Hollywood characters and storylines. Welcome to location based entertainment (LBE). What is location-based entertainment? The term LBE is applied to a whole group of entertainments, such as theme parks, large scale arcades, bowling alleys, pools, water parks, casinos, movie theaters and many others. Despite the…