25
Feb
ATSC 3.0 Advanced Television Systems Committee 3.0 (ATSC 3.0) has been released and our government is allowing broadcasters to adopt it. Greater transmission efficiency combined with more robustness is going to allow broadcasters to do more in the same amount of spectrum and at the same time provide higher quality. Consumers will be able to get an internet type of experience combined with broadcast television (aka linear television). What's the big deal? The move to ATSC 3.0 is not just about delivering better image quality and more channels; it’s about customization. Key audio features of the new standard…